For more than 10 years, the Regional Development Agency Zeleni Kras has been acting as the manager of the Zeleni Kras destination, which covers the area of 6 municipalities of the Primorsko-Notranjska region. The agency takes charge of the promotion of the destination, development of tourist products, various education programmes for the tourism sector as well as connecting different sectors with each other. And the common denominator in all of these activities is the appreciation of sustainable development and management of the destination.

Why attend?

It is quite clear nowadays that tourism comes with numerous difficulties, and even the smallest link in the chain of tourist services and products share responsibility for its success. Heritage interpretation can be a tool in the development of experiential and responsible tourism. Find out how to apply it at different levels, from micro entrepreneurship to destination management.

What will you learn?

What the interpretation of heritage is and how its use enhances tourist products.
Interpretation tools - clear actionable tips for product interactivity.
Innovative heritage presentation - trends and advice in product development with examples.
Product development in creative tourism - where to start? - some tips for beginners or those who need a fresh perspective.

Who is this presentation for?

Tourism professionals, and all those who create content for visitors, or just want to try their hand at it.

Croatia has a large number of interpretation centres that are used to show off their region's heritage. They face unique problems with planning, designing, managing and achieving sustainable business. In this presentation we will share examples of good practice, familiarise the attendees with the planning process, and point out various challenges faced by the centres.

Why attend?

Interpretation centre can be a heritage centre, a place that presents the values and unique characteristics of a region in an imaginative way. Centre development is usually a painstaking, time-consuming and intensive process, and it begins with careful planning. Find out where to start and how to reach the goal with lots of practical examples shared by the experienced lecturers.

What will you learn?

• What interpretation centres are and what makes them valuable.
• Steps to take during the development and planning of an interpretation centre.
• What to watch out for and how to avoid unsatisfactory results.
• How to lay the foundations for sustainable operation of an interpretation centre.
• Interpretive planning as a tool for creative entrepreneurs.

Who is this presentation for?

Any of the destination stakeholders who are involved in interpretation centre development, whether they manage a centre or plan to establish one. As the interpretation centres are linked to heritage and can be closely related to destination branding, the presentation is also intended for anyone interested in the development of special tourism products. Although such centres are often managed by public bodies, we will try to provide a new perspective for entrepreneurs to help them enrich their spaces using interpretive planning, or connect with the work of a c

Panelists: 

Why attend?

We live in the age of digital transformation; it is crucial to understand the application of advanced technological solutions in order to modernise and facilitate our business. Our presentation will provide insight into this innovative destination booking platform that aims to unify all aspects of the destination offer. In addition to promotion and increased visibility for the service providers, the platform will enable users to easily and quickly view tours, attractions and other products at the destination, with an intuitive purchase process.

What will you learn?

How the platform works for suppliers and end users, ie customers; what the advantages and key features of the platform are; how digitisation of business and advertising works and why the future is in instant booking.

Who is this presentation for?

The presentation is intended for a wide range of participants in the tourism sector, especially those who want to improve their understanding and use of digital tools for the promotion and booking of tourist experiences in Istria, from service providers at the destination to experts in marketing and tourism.

The presentation will be held in English language.

Who are your competitors online? How to move away from them? Do they even exist?

These are all questions which concern every person and online business...

But did you know that you already have all the tools you need to stand out online?

During this workshop, I will provide you with the KEY TO SUCCESS on social networks!

Why attend?

People often think that to be successful on social networks, they need a large number of followers, viral content or perhaps lots of time and that everything is done to the best possible standard...

In my 18 years of experience in design and marketing, I have seen that different TOOLS DO NOT LEAD DIRECTLY TO RESULTS, if we do not apply them in THE RIGHT WAY.

What will you learn?

• Why experts are sometimes "wrong" because they often don't look at the bigger picture
• Real life examples from my business - and the way of doing business and running social networks for my clients / mentoring programmes participants - which are tailored to their requirements and create results online.
• Why you are investing in education and next level of something in business with no results, until you have laid a solid foundation for your online business.

Who is this presentation for?
It is suitable for everyone who is present on social networks, who conducts business online, and wants to stand out, become recognised and achieve their business goals.

This session is designed for those who want to expand their knowledge and skills within digital marketing with a special emphasis on advanced advertising strategies and techniques that can significantly improve brand visibility and business results in the tourism sector.

Why attend?

In a world where success is measured by the results achieved, understanding and applying advanced advertising techniques is the key. Our presentation will provide an insight into the latest trends and tools offered by Facebook and Instagram, enabling you to raise your campaigns to a higher level of efficiency and targeting.

What will you learn?

• How to use advanced Facebook and Instagram advertising features to reach your target audience
• Strategies for maximising return on investment (ROI) in digital campaigns
• Analysis of data and measurable results needed to optimise your advertising strategies
• Examples from practice and case studies from the tourism and HoReCa sector

Who is this presentation for?

Intended exclusively for tourism and HoReCs sector professionals who already have basic knowledge of digital marketing and want to improve their advertising skills at an advanced level. Whether you are a business owner, tourism manager, or marketing professional, this presentation will provide you with the tools and knowledge you need to achieve outstanding results.

This session is suitable for everyone who wants to improve their visibility on social networks and raise awareness of their brand to a higher level.

In today's digital age, video content has become an essential tool in every marketer's toolbox. This session will take you through everything you need to know about using video content to achieve your desired marketing goals, from increasing your brand visibility to building a community that believes in your product or service.

With practical advice, you will learn how to plan, produce and promote video content that captures and keeps the attention of your target audience.

Join me and discover how to maximise the power of video for your business. At the end you will have the opportunity to ask questions and share experiences in an interactive Q&A session.

If you are thinking about digital transformation and looking to improve your business via a new website, advertising on social networks or new digital solutions, this lecture will give you answers to key questions such as:

- Who are eligible applicants?

- Who are eligible service providers?

- What is the grant level available?

- What are the acceptable activities and expenses?

- How to apply?

Who is this presentation for?

Hotels - Restaurants - Camps – Family Run Farms - Boat Facilities for Nautical Tourism

The Ministry of Tourism and Sports published a Public Call on 23 February 2024 with the application deadline of 15 March 15 2024.

If you want to invest in your business, attend this lecture and learn useful information related to the grant application, such as:

- Who are eligible applicants?

- What are the acceptable costs and activities?

- What is the level of support?

- How to send an application?

- What documents are required for the application?

Join us and find out the answers to the above questions as well as many others.